Book Marketing: Twitter Helps Unfinished Book Hit No. 1

The title caught my eye:  “Twitter Helps Unfinished Book Hit No. 1.”   I just HAD to dig into this one.

This is a great example of how social media can be used to get an incredible amount of attention for a book .  In this case, the author, John Green, did a minimal amount of chatter about his new book and his tribe went wild.

His book hit #1 on Amazon and BarnesandNoble.com.  It isn’t even due out until next Spring.

“In only a few short years, the ability to use social networking as a literary megaphone has gone from an afterthought to the focus of most marketing and image shaping by publishers,” says 

JEFFREY A. TRACHTENBERG of the Wall Street Journal.

There were several keys to his success with this effort:

1.  He had a solid base of loyal fans in place already – a strong tribe.
2.  He used video – 900 or so – to really let his audience get to know him.
3.  He used “zany postings” to really let his personality shine through – nothing stuffy.

Here is the link to the full article about this amazing story.

Twitter Helps Unfinished Book Hit No. 1

© Copyright 2011 Gina Carr International.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website, please include the following:

Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and authors to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com..

Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.

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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.

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