Every now and then, a Facebook post catches my attention and makes me go, WOW! Why didn’t I think of that?! In this case, Jason Sadler’s post on National Pi Day, did just that. Take a look….“If this status gets to 314 Likes (in honor of National Pi Day) by midnight EST I’m going to donate an IWYS day on my calendar to one lucky Like-r. And…. GO!” March 14, 4:38 pm ET
What makes this one a WOWser?
1. Urgent. Jason creates a sense of urgency by using a quirky “holiday”. There is a definite end time to this “event.”
2. Fun. People would want to share this post to help him reach his goal. That is how I found it. It was shared by Suzanne Chace in one of my Facebook groups. Also, the day itself, Pi Day, adds an element of fun.
3. Promotional – in a tasteful, intriguing way. I don’t even know what an IWYS day is at this point. However, this post definitely makes me want to find out.
4. Engaging. Jason did a fabulous job of “checking in” on the post as people commented. He told them the count and kept them interested. He kept the excitement going.
The only thing that could have been better is if he had started earlier in the day. Getting 200+ likes on a post is pretty incredible. Still, he probably would have easily exceeded his 314 goal if he had started a little earlier.
Excellent job, Jason. Thanks for the introduction, Suzanne Chace.
Here is the actual link: https://www.facebook.com/IWYSJason/posts/339854129400473
Jason’s Facebook Page is https://www.facebook.com/IWYSJason
What can you do that might produce similar results? I’d love to hear your ideas below.
Also, feel free to share the link to one of your posts that did particularly well. Tell us all about it. I just might feature yours as a “BRILLIANT POST” next time!
Gina Carr
Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
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