Facebook Marketing: Personalize Your Business Page with a Link to Your Personal Profile

Have you linked your Facebook Business Page to your Personal Profile? If not, you might want to consider doing so to make it more personal and to make life easier for your fans.

The reasons that you want to do this are:

1. It clearly identifies YOU with your Page. Otherwise, people simply don’t know that there is a connection, i.e., there is no direct “link” for people.

2. People generally want to know easily WHO is responsible for a Page. After all, it is SOCIAL media. People want to know about and connect with People.

3. While people can use Facebook’s Search feature, it can be really difficult to find a particular person. Frustrating. Time consuming. Why put your fans through the trouble?

4. This makes it easy for your actual Friends to connect with you (in case they found your business page first).

5. It makes it easy for people to send you a private note. Otherwise, their only option to communicate with you is to write a post on your wall – or perhaps contact you via email if they can find your email on your Facebook page.

Now that this feature is available, there are only a few reasons I can see that you wouldn’t want to use it:

– you have a page that is really controversial (political, religious, risque), or
– you want to be able to comment on your page anonymously.

How To: If you want to add this to your page, here are three easy steps to follow:

1. Go to your page and choose the EDIT PAGE on the top RIGHT corner.

2. Choose “Featured” under the options on the LEFT side of the Page.

3. Choose “Edit Featured Owners” – Facebook will show you all ADMINs on the Page. Choose the one or ones that you want and press SAVE.

There you have it! Your page is now personalized and will provide a much better experience for your fans.

If you have any questions about this, please post them in comments or on my Facebook Fan Page at www.facebook.com/ginacarrfanpage

Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with CEOs and Thought Leaders to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines.
Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
Gina Carr
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