This is a good case study about a very successful social media campaign – Old Spice from July 2010.
I like the campaign. I also like the quick slide show presentation they put together on it. Also, I’m trying out a new tool (new for me anyway) Adobe Buzzword for sharing pdf files. What do you think?
Old Spice Campaign Case Study.pdf — Acrobat.com
Gina Carr
Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
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