Executives will seek counsel on "digital grooming."

Photo Credit: SNID.eu http://www.snid.eu/2012/04/how-social-profiling-will-work-in-the-real-world/

I was so pleased to find a terrific article that does a fabulous job explaining how online influence measurement networks like Klout and Kred are going to affect our lives whether we like it or not. As a marketing strategist, this data is extremely helpful to business leaders who want to reach the right people.

My CEO and thought leader clients are increasingly asking me to help them with “digital grooming” – raising their Klout scores, helping them look better online, growing their platforms (followers, fans, and connections), and more.

These are exciting – and scary – times. I am thrilled to have discovered this author (Andrew Golub @AvG), blog (SNID.eu), and this program, based in Italy, SNID – Social Network Influence Design program. I discovered all of this in Klout.

If you are interested in online influence, I think you will find this interesting as well.

“Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand.

Whether it’s on a job interview, before a meeting, a first date, and as you walk into a store, more disruptive technologies are on the horizon that will enable social data to be easily accessed and viewable in real world situations. Profiling, which has negative connotations in terms of race, law enforcement, and beyond, is commonly used by marketers (and humans sub-consciously) to sort people around us. Yet in our digital and social world…”

How ‘Social Profiling’ Will Work In The Real World

Klout for iPhone Arrives, Shows Your Score Without Opening App(mashable.com)
Klout Ranks the Time 100: Guess Who’s #1?(mashable.com)
Interviewee rejected because of Klout score(simplyzesty.com)
Dating Site Finds You a Mate Based on Your Klout Score(mashable.com)
Klout Power – How To Raise Your Klout score? Have a Birthday!(ginacarr.com)
Getting Down With Klout(factographs.wordpress.com)
Is Your Social Media Presence Hurting Your Job Prospects?(clutchmagonline.com)
What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured(windmillnetworking.com)
Klout releases iPhone app for the influence-obsessed(venturebeat.com)

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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.

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How ‘Social Profiling’ Will Work In The Real World

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