Tribe Building: Reasons People Unsubscribe and Leave the Tribe

If you want to be a great tribe builder, you need to have a consistent, reliable way to connect with your tribe.   Contrary to popular belief, email marketing is still one of the most effective ways to connect with your tribe to share your ideas, market your products and services, and generate action.

I’m sure you work hard at building your email list.  I know that I do.  While I don’t obsess over why people might unsubscribe, I do wonder.  This morning, I had a single email that committed all five of my “Top Five Reasons for Leaving The Tribe”:

Lied to me – In the title, the sender said that he or she had tried texting me.  I don’t think so.  Also, in the body of the email, he or she said that the link enclosed was something I had just asked about.  Oh really?

No Name – I looked around and I could not find a personal name anywhere.  I have no idea who the person is behind this email. No person, no loyalty.

Deceived Me – with “Account Information” as the “sender,” it appeared that this was some sort of official correspondence.

Too much effort – The text of this email said nothing about what the offer is.  I’m generally not going to click through a link when I have no idea what the link is about.

Smarmy – This email just felt “smarmy.”  That is the best way I can describe it.  Yes, it had a high “smarm” factor.

So, check your emails for these things.  Check for the “smarm” factor.

Email isn’t dead. It is alive and well for those who know how to do it right.

If you are thinking of starting an email program and don’t know which provider to choose, I’d like to recommend the one I use, Aweber (affiliate link).  

What are you email pet peeves?  What causes you to leave “the tribe?”

© Copyright 2011 Gina Carr International.


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Gina Carr
 is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and authors to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com .



Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.

Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
Gina Carr
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