Book Marketing: Twitter Helps Unfinished Book Hit No. 1

The title caught my eye:  “Twitter Helps Unfinished Book Hit No. 1.”   I just HAD to dig into this one.

This is a great example of how social media can be used to get an incredible amount of attention for a book .  In this case, the author, John Green, did a minimal amount of chatter about his new book and his tribe went wild.

His book hit #1 on Amazon and  It isn’t even due out until next Spring.

“In only a few short years, the ability to use social networking as a literary megaphone has gone from an afterthought to the focus of most marketing and image shaping by publishers,” says 

There were several keys to his success with this effort:

1.  He had a solid base of loyal fans in place already – a strong tribe.
2.  He used video – 900 or so – to really let his audience get to know him.
3.  He used “zany postings” to really let his personality shine through – nothing stuffy.

Here is the link to the full article about this amazing story.

Twitter Helps Unfinished Book Hit No. 1


© Copyright 2011 Gina Carr International.

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Gina Carr
 is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and authors to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at and

Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.

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Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers!
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