Should You Convert your Facebook Profile to a Page? NO!

NOTE: I just got word (April 4, 2011) that Facebook has removed this feature. I guess that a lot of people are pretty upset about it. Remember – you heard it here first (I hope!).


Recently, Facebook rolled out a new feature that allows you to change convert your Facebook Personal Profile to a Page.

At first glance, this seems like a good idea if your primary purpose for being on Facebook is to generate business. However, there are two big things to consider before you take this action:

1. You will LOSE your Personal Profile – all messages, pictures, wallposts, etc.. Your account will be converted to a Business Account. Your pictures will be transferred and all of your friends will be automatically added as people who LIKE your page. However, no other content will be carried over to your new page. (There is a way to save it though.)

2. Without a Personal Profile, you cannot interact with someone else’ Personal Profile. So, anyone that you are FRIENDS with now, you will NO LONGER be friends with.

3. You can NOT undo this.
Once you convert, you cannot go back to a profile. However, Facebook seems to leave open the opportunity for you to create a NEW personal profile – using a different email I’m sure.

Although it initially sounded like a great idea, I’m going to wait a while on this one until Facebook works out some of the kinks. The KINKS are BIG.

Have you made the conversion? Are you thinking about it? I’d love to hear your thoughts on the matter.

Here is a post from someone who did this and wishes she hadn’t. Read Christina Warren’s story:

For more information on this, see Facebook Help:

Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers!
Gina Carr
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