Finally!  Promoted Posts for Facebook are Great News for Business Owners

Finally! Promoted Posts for Facebook are Great News for Business Owners

Anyone who has a Facebook Page knows how hard it is to get people to visit their page.  Facebook has just made that a lot easier – for a price – with Promoted Posts. Facebook has just rolled out the new feature, Promoted Posts, which allow you to pay to get increased exposure for your posts. […]

Best Mother in the Whole Wide World: Billie Carr with daughter, Gina Carr

Did You Have the Meanest Mother in the World When You Were Growing Up?

I’m one of the lucky ones.  I didn’t have the meanest mother in the world; I had the BEST mother in the world.  My mother has had a significant influence in my life.  She has such strength, grace, ingenuity, resourcefulness, compassion, and love for her family and friends.  And, I think she is secretly powered […]

What does Klout Count when they Compute Your Klout Score?

What does Klout Count when they Compute Your Klout Score?

People often ask me:  “Gina, what does Klout count when they compute my Klout score?” Great question.  I help a lot of clients with this issue when I work with them to improve their Klout scores and social scores. Here are the networks that Klout actually counts at this time when computing your Klout score. […]

Klout for Good: Great Example of the Double Bottom Line Cause Marketing Strategy in Action

Klout for Good: Great Example of the Double Bottom Line Cause Marketing Strategy in Action

  I’m a big believer in the concept of the Double Bottom Line – doing things that are good for business AND good for the world. “Klout for Good” is a great example of this concept in action. The print on the picture is a little hard to read so I’ll share it with you: […]

"Social Profiling" &"Digital Grooming" are New Fields Thanks to Online Influence Networks Like Klout

“Social Profiling” &”Digital Grooming” are New Fields Thanks to Online Influence Networks Like Klout

I was so pleased to find a terrific article that does a fabulous job explaining how online influence measurement networks like Klout and Kred are going to affect our lives whether we like it or not. As a marketing strategist, this data is extremely helpful to business leaders who want to reach the right people. […]

Facebook Marketing: How to Change Your Facebook Page Name - Under 100 Likes/Fans

Facebook Marketing: How to Change Your Facebook Page Name – Under 100 Likes/Fans

If you have under 100 LIKEs on your Facebook page, you can change the name of your page.  If you have over 100, you can reduce the number of LIKEs until you get below 100 to change it. Follow these easy steps to change your name.     In a future post, I will review my […]

Hashtag Heaven! Track Your Twitter HashTags with Hashtracking - Great Tool for Tribe Building

Hashtag Heaven! Track Your Twitter HashTags with Hashtracking – Great Tool for Tribe Building

I’ve just returned from the Go Giver Retreat where I was introduced to a great new tool for tracking hashtag activity, Hashtracking. Hashtracking enables you to see at a glance who participated in the chat, how many people were reached, who was retweeted the most and more.  Perhaps the best feature of this is the […]

Facebook Offers are a Game Changer - Automatic Business Booster

Facebook Offers are a Game Changer – Automatic Business Booster

Facebook quietly rolled out a powerful new feature last week:  Facebook Offers.  This coupon-type service has the potential to be a significant source of increased revenue for businesses.  It also has the potential to hurt a business if too many people claim the Offer too quickly.  Business owners need to take advantage of this opportunity […]

Klout Basics Explained....

Klout Basics Explained….

Klout is an important measure of online influence.  Though still in beta, Klout offers up very interesting information about who is influential online. I recently came across this article by Mark O’Neill which gives  a great explanation of Klout. Do You Know How Much Klout You Have? by Mark O’Neill “Simply put, on the web, […]

Tribe Building in the 21st Century – University of Central Florida Students Reach Out to Mashable Leaders

Tribe Building in the 21st Century – University of Central Florida Students Reach Out to Mashable Leaders

Tribe Building: Facebook Getting More Focused on Search. Good for Business!

Tribe Building: Facebook Getting More Focused on Search. Good for Business!

Facebook’s search function is currently maddening. This looks like a logical, profitable progression for Facebook AND it’s customers. More details later on how this will impact your business. What do you think about this? Facebook Delves Deeper Into Search Photo credit: Bloomberg Photo credit: Bloomberg

Facebook Marketing – Brilliant Posts – How Do You Get over 200 Likes on a Post in a Single Day? Ask Jason Sadler

Every now and then, a Facebook post catches my attention and makes me go, WOW!  Why didn’t I think of that?!  In this case, Jason Sadler’s post on National Pi Day, did just that.  Take a look…. “If this status gets to 314 Likes (in honor of National Pi Day) by midnight EST I’m going […]

Facebook Page Cover Pics – Can’t Haves List Will Surprise You

Guidelines straight from Facebook’s Help Center: Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to. Cover images must be at least 399 pixels wide and may not contain: […]

Facebook Marketing: Page Timelines – What it Means for Your Facebook Marketing Strategy

Facebook announced some big changes Wednesday — how will they affect your social marketing strategy? I think these are the biggest changes that will affect marketing your business with Facebook: 1. the elimination of a custom Welcome/Landing page – no more LIKE-gates,  2. the reduction of visibility of custom tabs, and3. the ability to push […]

Klout Power – How To Raise Your Klout score? Have a Birthday!

People often ask me: Gina, how do I raise my Klout score? “It’s easy,” I say. “Just have a birthday.” When someone has a birthday, Facebook does an excellent job of letting your friends know about it several days in advance – if you’ve made your birthday public.* Typically, lots of people post on your […]

Facebook Marketing – Facebook Ads Targeting – New Options Provide Powerful Ability to Reach Your Target Customer

Did you know that you can really drill down with your Facebook advertising?  Facebook recently rolled out some new advertising options. Some of the more interesting options you can choose are people who… are away from family are away from hometown have recently moved are having a birthday during the next week.  got engaged less […]

Social Networking: How Do I Get More Participation in my Linkedin Group? My Top 10 Tips

I’m frequently asked, “Gina, how do I get people to participate in my Linkedin group?” It is a common frustration among group owners and managers.  You spend time creating a Linkedin group.  You invite your associates to join you.  In the beginning, you have a flury of activity and it looks like you have created […]

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