Online Sales in a Slump? Check Your Online Store Design

I love helping people improve their sales.  Recently a client came to me complaining that his online sales had stalled since he had a website redesign a few months ago.

After doing a little trouble shooting, I figured out that the problem lies in the design of his online store.  Here are the problems:
1.  The purchase buttons are confusing.  Instead of taking you to the “Buy” page, they leave you on the main shopping cart/store page.
2.  If you click a quantity to buy and press “update,” it seems to do nothing.
3.  The biggest problem is that the primary shopping cart tools are lost in the graphics at the top of the page.  They essentially disappear into the header of the page.  Thus, it appears that their is no way to purchase the products.
Make sure that your shopping cart works well for your potential clients.  Here are some ideas:
1.  Ask a number of people to check it.  Give them a discount code and let them buy the product for a significant discount with the understanding that they are to give you feedback about the process – use a survey or ask them to call or send you an email.
2.  Try to get feedback from people using different email browsers – Chrome, Safari, Explorer – and different computers – MAC and Windows.
3.  Use a survey after a “regular customer” buys.  Offer them some sort of bonus if they complete the survey.
If a person has gone to the trouble to get to your Products page, you want to make it easy for them to buy.  Good luck!  I’d love to hear about your experiences with good and bad shopping carts below.
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© Copyright 2011 Gina Carr International.

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Gina Carr
 is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and authors to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com..

Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.

Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
Gina Carr
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