Klout Power – How To Raise Your Klout score? Have a Birthday!

People often ask me: Gina, how do I raise my Klout score? “It’s easy,” I say. “Just have a birthday.”

When someone has a birthday, Facebook does an excellent job of letting your friends know about it several days in advance – if you’ve made your birthday public.*

Typically, lots of people post on your Facebook personal profile wall on this day and a few days before. This gives you a lot of Klout juice which results in a big jump to your Klout score.

Take a look at this example. This Klout users score went up by 6 points in just a few days. That is a significant and highly unusual increase now that Klout’s scoring is much more stable. Significant daily fluctuations in Klout scores decreased greatly after the infamous #Kloutfail of October 2011 when Klout changed it’s algorithm to reflect data from 90 days instead of 30.

Still, it appears from the Birthday Boost Phenomenon that Klout must use a weighted average which gives more weight to immediate past activity. A simple average would not yield such a significant increase.

It will be interesting to follow this user’s activity to see if and when the score drops back to this users previous “normal” score of around 55.

Birthdays are special events with a beginning and an end.  Thus there is a sense of urgency for people wanting to wish you well.  People recognize that birthdays are important and they want to be part of your special day, to let you know they care.

How can you create more special events on your Facebook profile?  Perhaps you can celebrate other holidays – established ones and special ones. You could also sponsor special events like a Facebook “chat” or “office hours” on your wall to answer questions once a week.

What about you? Have you seen your Klout score jump significantly after a birthday or other special event?  What ideas do you have to “simulate” the Birthday Boost by creating other special event?  Please share in the comments below or on my Facebook page at www.facebook.com/ginacarrfanpage.  And, I invite you to share this post with your friends if you found it helpful.

*Safety note – only publicize your birth month and date on social networking sites. Don’t publicize your birth year as that is an identity theft issue according to experts.

Related articles:

Klout’s Birthday Gift to You

How to Raise Your Klout Score

5 Reasons Why Klout Score is Total BS

How to Leverage Klout Score for Fame, Fortune, and Perks

Birthday Klout

© Copyright 2012 Gina Carr International.

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Gina Carr
 is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and thought leaders to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com .
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Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
Gina Carr
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RSSComments (3)

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  1. Hi Gina!
    Interesting blog post – I don’t know a lot about klout but have been following it for the past year. I’m republishing your post to my own blog (syndicating) and just wanted to be sure its all good?
    > http://www.thesparkleagency.com/archives/1986
    Do you ever make it to Toronto?
    Keep up the good work!
    Debbie Horovitch
    Social Media Concierge
    Social Sparkle & Shine

    • Gina Carr gina says:

      Thanks so much for republishing my post. I am glad you found it helpful. I really like your blog. I have not been to Toronto since 1985. I guess it’s time!

  2. […] Klout Power – How To Raise Your Klout score? Have a Birthday!(ginacarr.com) […]

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