Honored to have been named to Brand Quarterly’s “50 over 50 Marketing Thought Leaders” List 2014.
These are the questions they asked, along with my responses:
BQ: What is the biggest change you see occurring in the marketing industry over the next 5 years?
GC: “I think the biggest change will be how to get the attention of customers in a world where people are constantly bombarded with too much information.”
BQ: What is your top piece of advice for management/marketing professionals to make their social media presence as engaging as possible?
GC: “Choosing the right channels, engagement strategies, and offers will be critical for success.”
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