http://ginacarr.com The Tribe Builder - Passionate People Building Powerful Tribes of Raving Fans Wed, 03 Apr 2013 14:42:58 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The Tribe Builder - Passionate People Building Powerful Tribes of Raving Fans Gina Carr - Business Growth Strategist no The Tribe Builder - Passionate People Building Powerful Tribes of Raving Fans http://ginacarr.com/wp-content/plugins/powerpress/rss_default.jpg http://ginacarr.com http://ginacarr.com/2013/03/profitable-content-creation-what-happened-after-they-told-me-i-couldnt-write-true-story/ http://ginacarr.com/2013/03/profitable-content-creation-what-happened-after-they-told-me-i-couldnt-write-true-story/#comments Tue, 26 Mar 2013 19:06:23 +0000 Gina Carr http://ginacarr.com/?p=1088 http://ginacarr.com/2013/03/profitable-content-creation-what-happened-after-they-told-me-i-couldnt-write-true-story/feed/ 1 http://ginacarr.com/2013/03/1073/ http://ginacarr.com/2013/03/1073/#comments Fri, 01 Mar 2013 12:53:28 +0000 Gina Carr http://ginacarr.com/?p=1073 http://ginacarr.com/2013/03/1073/feed/ 2 http://ginacarr.com/2013/02/google-graphics-easy-google-dimensions-infographic/ http://ginacarr.com/2013/02/google-graphics-easy-google-dimensions-infographic/#comments Thu, 07 Feb 2013 16:46:53 +0000 Gina Carr http://ginacarr.com/?p=1016 http://ginacarr.com/2013/02/google-graphics-easy-google-dimensions-infographic/feed/ 2 http://ginacarr.com/2012/11/social-media-for-speakers/ http://ginacarr.com/2012/11/social-media-for-speakers/#comments Fri, 16 Nov 2012 00:31:43 +0000 Gina Carr http://ginacarr.com/?p=973 http://ginacarr.com/2012/11/social-media-for-speakers/feed/ 1 http://ginacarr.com/2012/10/free_images/ http://ginacarr.com/2012/10/free_images/#comments Sun, 28 Oct 2012 18:23:50 +0000 Gina Carr http://ginacarr.com/?p=92 http://ginacarr.com/2012/10/free_images/feed/ 3 http://ginacarr.com/2012/10/experts-use-social-media-to-build-your-platform-and-authority/ http://ginacarr.com/2012/10/experts-use-social-media-to-build-your-platform-and-authority/#comments Sat, 27 Oct 2012 20:11:38 +0000 Gina Carr http://ginacarr.com/?p=919 http://ginacarr.com/2012/10/experts-use-social-media-to-build-your-platform-and-authority/feed/ 0 http://ginacarr.com/2012/10/how-to-create-a-number-1-best-selling-book-randy-gage-tells-all/ http://ginacarr.com/2012/10/how-to-create-a-number-1-best-selling-book-randy-gage-tells-all/#comments Fri, 12 Oct 2012 10:42:17 +0000 Gina Carr http://ginacarr.com/?p=905 http://ginacarr.com/2012/10/how-to-create-a-number-1-best-selling-book-randy-gage-tells-all/feed/ 5 Best Selling Books,Book Marketing,Gina Carr,NYT,Randy Gage,Risky is the New Safe You're going to love the interview I did with Randy Gage about the MARKETING of his hot new book, Risky is the New Safe. He shares some really juicy nuggets for authors! Listen to the podcast below. Get the book at www.RiskyIsTheNewSafe.com -   - You're going to love the interview I did with Randy Gage about the MARKETING of his hot new book, Risky is the New Safe. He shares some really juicy nuggets for authors! Listen to the podcast below. Get the book at www.RiskyIsTheNewSafe.com   The following is the unedited transcript of my interview with Randy Gage.  He shares some real golden marketing nuggets.  You will love it! HOST     :     So Randy Gage, New York Times bestselling author, tell me about this new book that is coming out.   RANDY  :     It is called “Risky is the New Safe” and it is a really fascinating look at – here’s the formula, the whole premise of the whole book.  We are entering the time of some of the most cataclysmic change we’ve ever had, the acceleration of it and the speed of it in human history.  This is going to cause some of the most tumultuous challenges for people everywhere around the world. Then, it is really about the breathtaking opportunities for creating wealth, for creating success, for creating prosperity that are going to come because of those challenges.   HOST     :     Okay, yeah and the title.  The title is very intriguing.  How important is the title of your book?   RANDY  :     I think for anyone who has looked into creating a bestseller, for someone who wants to sell books, the title is everything.  I mean everything.  I fussed over my title for months and I finally got what I felt was in the neighborhood which was “Safest is the New Risky” and then I ended up with “Risky is the New Safe”, after some conversations with my editor.   What I find that really works well in the marketplace and this is true, by the way, for books, CDs, DVDs, coaching programs, keynote speeches and all of these kind of things is I like short, attention-getting or thought-provoking titles and then you can have a subtitle that kind of explains it.  So you create this short title and then it says, The 7 Secrets of this or the 11 Ways to do this or the 15 Secrets to this or whatever and the subtitle, but you want something that is short, memorable like “Risky is the New Safe” is short; it will look short on a bestseller list.  It sounds short on a radio show.  When you say it, people can remember it, so they can type it into their computer when they get home.  Titles are really, really important.   HOST     :     I agree.  That will look good on a T-shirt, I think.   RANDY  :     Yes, it will.   HOST     :     You talked about that you worked with your editor in discussing the title and such.  A lot of people are saying, “You don’t need to go with a publisher anymore.”  You did go with publisher Wiley. Tell me more about the thought process in choosing a publisher this time.   RANDY  :     It is all about what’s the outcome you are looking for.  In most times, when I publish a book, my outcome is, how will it be most profitable to me?  How can I make the most money out of this book?  That means that I’m going to sell and publish them.  I had eight other books and six of them were self-published.  But in this case, this was a very strategic thing for me where I said, “If I go out and put this on the bestseller list and it really gets on there and stays on there.”  You know, I wasn’t really interested in telling my mother and everybody to please go at Amazon at 11:17 and 12 seconds on Tuesday and buy the book exactly then, so I can say that I was a bestseller; a number one bestseller for four minutes.   I said, “If I can put this on the list so it gets that kind of an audience and stays on the list.”  Very simple, very materialistic, very calculating; I can take my keynote speech from 30,000 to 50,000 and I can travel 40% less and make the same amount of money.  That was a very strategic, diabolical plan that I have had for this book all along.  Other than, of course, I wanted to get out of the biggest market; I wanted to have the biggest influence. Gina Carr - Business Growth Strategist no http://ginacarr.com/2012/10/gina-carr-featured-in-technorati-klout-adds-facebook-pages-to-algorithm/ http://ginacarr.com/2012/10/gina-carr-featured-in-technorati-klout-adds-facebook-pages-to-algorithm/#comments Mon, 01 Oct 2012 22:04:55 +0000 Gina Carr http://ginacarr.com/?p=899 http://ginacarr.com/2012/10/gina-carr-featured-in-technorati-klout-adds-facebook-pages-to-algorithm/feed/ 0 http://ginacarr.com/2012/09/training-topics/ http://ginacarr.com/2012/09/training-topics/#comments Tue, 25 Sep 2012 21:41:12 +0000 Gina Carr http://ginacarr.com/?p=880 http://ginacarr.com/2012/09/training-topics/feed/ 0 http://ginacarr.com/2012/09/diane-conklin-5-keys/ http://ginacarr.com/2012/09/diane-conklin-5-keys/#comments Mon, 24 Sep 2012 23:32:29 +0000 Gina Carr http://ginacarr.com/?p=876 http://ginacarr.com/2012/09/diane-conklin-5-keys/feed/ 1 Business Growth,Diane Conklin,Gina Carr,Marketing,Online and offline,Small business In this audio program, you will learn: - Why you need a marketing plan, not a business plan to make your business more forward How to use leverage in your business so you own a business and not a job The secrets behind the one and only system you ne... In this audio program, you will learn: Why you need a marketing plan, not a business plan to make your business more forward How to use leverage in your business so you own a business and not a job The secrets behind the one and only system you need in your business...now or ever Gina Carr - Business Growth Strategist no 51:35