“Do I really need a Facebook Page? Isn’t my Personal Profile (friends page) enough?” These are questions that I get asked a lot as a social media marketing strategist. First of all, let’s clarify what is meant by each of these terms:
|Most B2C & B2B businesses need a Facebook Page.|
Personal Profile – Profiles represent individuals and must be held under an individual name. This is your “home base” for Facebook – the entity that has Friends, LIKEs things, joins groups, and more.
2. Who is your target audience? Remember when “friends” were people that you actually knew? Are all of your potential and current customers people that you actually know? If you only do business with people that you have personally met, then maybe you don’t need one. However, if you want to connect with people that you haven’t actually met in person – or don’t consider a friend – a page is a better way to do that.
Facebook is clear when you issue a friend request that you actually need to know the person. You’ll never know how many people will never reach out to you since they might not have met you or they might not actually feel like you are a friend – even in the social media sense of the word. (Remember when friends were people that you actually knew?)
3. Do you want to be able to customize and create a mini-website? Facebook apps for Pages have become so flexible and powerful that you can create mini-websites within Facebook – not so for personal profiles. You can add custom landing pages (Welcome) with videos, email optin boxes, blog feeds and more.
To see an example of several Facebook Apps that can enhance your Facebook page, visit my Page at http://www.facebook.com/GinaCarrFanPage. A great example of a mini-website on Facebook with lots of clickable links is this Welcome page that my team designed for Senate Majority Leader of Georgia, Senator Chip Rogers: http://www.facebook.com/ChipRogers4GA?sk=app_4949752878.
These first few questions might lead you to think, YES!, I want a Facebook Page. However, here is the key question you must ask prior to launching one.
6. How much time and energy are you willing to put into a Facebook Page? A Facebook Page takes a lot of work to get interaction and engagement. Because of the way the Facebook “Edgerank” algorithm works, people often don’t see any posts you do from your Page. You can usually get much more interaction on your Personal Profile.
Many people essentially abandon their Pages after spending a lot of time and effort to get them set up. One option is to hire someone who will regularly post your content to your Page so that you have a consistent presence. Then, all you have to do is to visit the page often and interact with the people who comment on your posts.
7. Should you convert your Personal Profile to a business Page? Facebook now allows you to do this. Be forewarned that it is not for the faint of heart. There are several serious issues that must be considered before you do this and steps to be taken. See How Do I convert my Personal Profile to a Page? Drop me a note at www.fb.com/ginacarr if you need help with this.
What do you think? If you have a Page, are you glad that you have it or do you feel it is a waste of time? Do you feel that your Personal Profile is all you need? I’d love to hear your thoughts on this matter.
Related articles and interviews:
Facebook for Business: Top Ten Reasons You Need a Facebook Page for Your Business
Gina Carr on Facebook for Business – Interview with Winston Marsh
© Copyright 2011 Gina Carr International.
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Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and thought leaders to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as an entrepreneur with her book-smarts learned at the Harvard Business School, Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com .
Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.
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