Facebook Marketing – 5 Things You Do Not Need for Facebook Engagement by Dorien Morin-van Dam – commentary

In a new Facebook class I am taking, Mari Smith said: “Content is King but Engagement is Queen – and she rules the house.”  Very true.

The following is a n excellent article about how to get engagement on Facebook pages by Dorien Morin-van Dam.  Dorien’s page gets a lot of engagement.  These days, that is really hard to do.

I agree with most of Dorien’s points.  However, I respectfully disagree with her about #1 – Have short page names.

I like to see long Facebook names that are meaningful for the following reasons:

1. It is so hard to find things in Facebook search. Most people are going to look for a person’s name versus the page name.

2. When using the “Page As” and posting on other pages, it tells the viewer much more about the page than a short name. It acts as a short advertisement.

I don’t see where having a longer names hurts with @tagging as Dorien suggests. However, I am open to learning.

I hope you enjoy Dorien’s post.  Please let me know your thoughts in the comments below.

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Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
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