Facebook for Business – 5 Components of a Great Facebook Page Featuring Sheri McConnell’s Page

I just discovered someone who is doing a great job with her Facebook Page and I wanted to share it with you.  Sheri McConnell is doing a lot of things right.  Here are the top 5 things that make her page a big success.

1.  Descriptive Page Name that includes her business and her personal name.  Smart for search.  This point is very important.

2.  Great Profile Picture that tells a lot about what she does but also includes her personal picture – very important.  Also, she structured it such that her face comes up as the “thumbnail” for her page.

3.  Interesting Content on her wall that tells a lot about what she is doing in her business and her personal life.  It’s a good combination of “Little Bit Country, A Little Bit Rock and Roll” as the song goes.  She has great interaction with her tribe.

4.  Good Landing Page that takes you to her opt-in page and allows you to get here “FREE KIT.”  I like the fact that it takes you to her website versus just doing an optin here.  She has obviously put a lot of work into her website and it shows a lot of credibility.  Overall, I think it is worth the risk of losing them to take them to her website.  Another option – add a quick email optin on the Facebook landing page – the page people who haven’t LIKEd her (become her fans) go first.

5.  Great Video Wall – informative, helpful videos that showcase her knowledge and expertise.  They also showcase how she works with her clients and that is a 24/7 sales tool for her business.

We can learn a lot from a Facebook Page like Sheri’s.  What do you like best about it?  What do you like least?

Helpful links:

Video explanation of same:  http://www.youtube.com/watch?v=ePBxezv7OI8    about 5 minutes

To view the main page:  https://www.facebook.com/smartwomeninstitute

Products and Services Album:  https://www.facebook.com/media/set/?set=a.281605874462.139779.230896574462&type=1

If you need help making your Facebook page more powerful, give me a call. I work with business owners and thought leaders who want to use social media to magnify their message.

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© Copyright 2011 Gina Carr International.

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Gina Carr
 is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and authors to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com..

Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.

Gina Carr
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Gina Carr

Gina Carr works with business leaders who want to get more great reviews and fewer bad ones. A serial entrepreneur and business growth expert, she has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. Gina is the co-author of the McGraw-Hill book, Klout Matters - How to Engage Customers, Increase Digital Influence, and Raise Your Klout Score for Success. Schedule a free strategy session today to learn easy ways for you to get more great reviews ... and, more great customers! www.ginacarr.com/strategy-session.
Gina Carr
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