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Digital Marketing – Pictures ARE Worth a 1000 Words! Where to Find Free Images for Your Posts

If you are doing any kind of marketing today, you need great images to get your point across.  Pictures are “short codes” to the brain – they register information at a different level than mere words.  Plus, they look pretty. Here are some of my favorite ways to add images and graphics to my blog [...]

How to Name Your Facebook Page – 5 Keys to Getting Found

How to Name Your Facebook Page – 5 Keys to Getting Found

Getting a good name for your Facebook page is important for branding, search engine marketing, and online reputation management. This article explains how to choose a good name and shows several examples.

Facebook Webinar for Small Business Owners, Entrepreneurs, Thought Leaders

Webinar – Facebook Marketing for Business Owners – September 24, 2012 – 2 pm EDT

Did you know that … 52% of all Americans over 18 spend at least 1 hour on Facebook every week* 56% of fans say they are more likely to recommend a brand after becoming a fan* 51% of fans say they are more likely to buy a product since becoming a fan* Like it or [...]

Facebook Marketing: How to Change Your Facebook Page Name – Under 100 Likes/Fans

Facebook Marketing: How to Change Your Facebook Page Name – Under 100 Likes/Fans

If you have under 100 LIKEs on your Facebook page, you can change the name of your page.  If you have over 100, you can reduce the number of LIKEs until you get below 100 to change it. Follow these easy steps to change your name.     In a future post, I will review my [...]

Klout Power – How To Raise Your Klout score? Have a Birthday!

People often ask me: Gina, how do I raise my Klout score? “It’s easy,” I say. “Just have a birthday.” When someone has a birthday, Facebook does an excellent job of letting your friends know about it several days in advance – if you’ve made your birthday public.* Typically, lots of people post on your [...]

Facebook Marketing – 5 Things You Do Not Need for Facebook Engagement by Dorien Morin-van Dam – commentary

In a new Facebook class I am taking, Mari Smith said: “Content is King but Engagement is Queen – and she rules the house.”  Very true. The following is a n excellent article about how to get engagement on Facebook pages by Dorien Morin-van Dam.  Dorien’s page gets a lot of engagement.  These days, that [...]

Facebook Marketing: New Timeline Cover Shots are Prime Real Estate – Use Them Wisely

Personal Profile: Facebook is going to require you to convert to the new timeline any day now. http://www.facebook.com/about/timelineYou will need to select or design a landscape oriented picture for this. You can make it very promotional or very personal. It is up to you. However, as it is prime “real estate,” you want to use [...]

The Biggest Mistake People Make when using Facebook for Business

The biggest mistake I see people making on Facebook Pages today is that they don’t make it easy for people to find them.  There are new features in Facebook that make this easy to do.   The easiest way to fix this “biggest mistake” is to “link up” your Facebook Page to your Personal Profile [...]

FACEBOOK TIP: Stop Others from Tagging You in Photos

Tired of being tagged in compromising or unflattering photos?  Now you can fix that! Phones ringing in the middle of the night are never a good thing.  Such was the case a few weeks ago when several friends called to tell me that I had been tagged in a really “bad” picture on Facebook.  How [...]

KLOUT Power – Connect with People You Already Know

One of the best ways to raise your Klout score is to connect and engage with people you already know.  The easiest ways to do this – but most often overlooked – is to connect your social networks with your email database. Although this can be a bit time consuming and tedious, it is well [...]

Facebook for Business – 5 Components of a Great Facebook Page Featuring Sheri McConnell’s Page

I just discovered someone who is doing a great job with her Facebook Page and I wanted to share it with you.  Sheri McConnell is doing a lot of things right.  Here are the top 5 things that make her page a big success. 1.  Descriptive Page Name that includes her business and her personal [...]

Facebook for Business: Top 10 Reasons You Need a Facebook Page for Your Business

A lot of people use their Personal Profile for their business instead of a Facebook Page.  Although there appear to be some advantages to this, it is actually not a good thing to do for a variety of reasons. First of all, let’s clarify what is meant by each of these terms: Most B2C businesses [...]

Remember When…

Remember when… FRIENDS were people that you actually knew? CONNECTING meant something a lot more fun than clicking a mouse? FOLLOWING someone usually got you reported to the police? WATCHING was something done by perverts?  Thanks Facebook, Linkedin, Twitter and Youtube for redefining the English language! Gina Carr is an Entrepreneur, Speaker and Marketing Consultant [...]

Facebook for Business – Why the Skype-Facebook Video Chat Feature is a Powerful Tool for Business

Skype and Facebook have just rolled out a new “Video Chat” feature that enables people to see and interact with their friends in real-time while they are in Facebook. This feature is great for business because it enables buyers to get to know, like and trust sellers much faster and easier than ever before. I [...]

Facebook for Business – Party on the Page!

If you have a Facebook page, you know it can be tough getting participation on the page.  So, here’s an idea that you can use:  collaborate with some friends to throw a “Party on the Page!” Here is how it could work. Recruit some friends to join you in a Closed (or even Secret) Facebook Group. [...]

Should You Convert your Facebook Profile to a Page? NO!

NOTE: I just got word (April 4, 2011) that Facebook has removed this feature. I guess that a lot of people are pretty upset about it. Remember – you heard it here first (I hope!). ******************************************************************************* Recently, Facebook rolled out a new feature that allows you to change convert your Facebook Personal Profile to a [...]

Facebook Tip: How to Change the Photos on your Profile Page

From Mari Smith’s awesome new guide to the new Facebook Profile: http://www.marismith.com/quick-guide-facebook-profile-layout/ The five photos at the top of your new profile are the last five you were tagged in – whether you tagged yourself or a friend tagged you. Note: anyone viewing your profile sees these five photos. (Though I have heard some users [...]