You’ve just written a killer article. Now what do you do? How do you get the maximum exposure for your article?
Here are a few of the steps that I use for myself and my clients.
1. Blog – Post on your blog. Make sure that you make it easy for people to share your articles on social media by adding a widget like Shareaholic. Also, add the Facebook LIKE button – different than Share – and more powerful because a person is more likely to press LIKE than they are to SHARE. Make sure that you have activated the RSS feed on your blog so that it is easy for others to share your content.
2. Facebook Wall – Take the LINK to the POST and post it using the LINK function on your Facebook Wall. Add a question or say something interesting that will direct attention to the post. Select a thumbnail picture to go with it. Modify the Title and Description in the link by clicking either. This will allow you to include more meaningful information than the default usually created by Facebook. If you have a Personal Profile and a Page, post on both but separate out by a few hours because you don’t want to overwhelm your serious friends and fans.
3. Facebook Notes – Using the NOTES application for Facebook, post the article. To get the best formatting, I take directly from the HTML code on the blog post. This is needed because the Facebook NOTES formatting functions are very limited. I like to post here as well as my blog because some people just don’t want to leave Facebook. Therefore, it has an extra spot to occupy.
4. Facebook Pages – OPP – Other People’s Pages. Post relevant articles on other Facebook Pages or Personal Profiles. It is usually best to get permission in advance for this sort of posting.
5. Facebook Groups – Post in relevant groups and on Groups are generally very interactive and you are likely to get a good response from such a post.
6. Linkedin – Post on your own profile. Use the tiny “Edit” button to make sure that you have a good title and description for your article.
7. Linkedin Groups – Groups are the hub of interaction on Linkedin. Post your article in a few relevant groups. Be sure to go back to see if there has been any comments so that you can respond.
8. Twitter – Create several tweets by pulling quotes from the article. Use questions and controversial comments to create interest. Add the shortened link to the post – shortened with bit.ly or tinyurl.com. I use ow.ly with hootsuite because it is easy and trackable. Add relevant hashtags (#s) so that your post will show up in specific searches. For example, I post a lot about #speakers and #smm (social media marketing).
9. Email – If appropriate, send out an email to your subscribers. The most successful emails include a few lines from the article and then have a “read more” link that takes the reader to the actual blog post. To ensure deliverability and spam compliance, it is important to use a good email service like aweber or constant contact.
10. Ezinearticles.com – An often overlooked but very important place to post your articles is in a highly popular article directory like ezinearticles.com. It has over 30 million visitors a month, almost 400,000 authors and the search engines love articles that are posted here.
Bonus – Social Bookmarking – Different from “social media,” social bookmarking sites like Digg, Delicious, Stumbleupon and Reddit are very important for creating backlinks to your article and exposing it to more people. I use a widget called SHAREAHOLIC from my Google Chrome browser that makes this process easy.
Bonus 1.5 – To give your articles even more circulation, include a link in your resource box like the one below that gives readers the opportunity to easily share your article with others on their own blog or newsletter.
Those are my top ten ways to help you “get your words out.” I’d love to hear your ideas and tips to make the process more efficient.
© Copyright 2011 Gina Carr International.
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Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with entrepreneurs and authors to leverage social media marketing for publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines. Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit organization. Get connected with Gina at www.tribebuildingtips.com and www.ginacarr.com..
Disclaimer: This post may include affiliate links for products and services I endorse and promote. These are always products and services that I have personally used and highly recommend.
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