Anyone who has a Facebook Page knows how hard it is to get people to visit their page. Facebook has just made that a lot easier – for a price – with Promoted Posts.
Facebook has just rolled out the new feature, Promoted Posts, which allow you to pay to get increased exposure for your posts. This means that your posts are much more likely to get seen by the people who have liked your Page.
This will happen because Facebook will keep the Promoted Post in the Newsfeed of your fans for up to 3 days. Currently, you are lucky if you post stays in a fan’s Newsfeed for even a few hours.
Much of the time, Facebook Page posts don’t get into your fans’ Newsfeeds at all.
If those fans interact with the post (comment, like, or share it), then their friends might see that. Thus, your page can attract the attention of millions more people.
This is very good news. Currently, Facebook Page posts are at the mercy of Facebook’s Edgerank algorithm to determine which posts go into your fans’ Newsfeeds. This levels the playing field and creates an additional very powerful communication channel.
I first heard about this months ago. I’ve been anxiously watching for it to become reality.
Minimum post pricing varies according to the number of fans you have. I’ve seen as little as $5 for some of the pages I manage.
In other countries, they have made this feature available to personal posts from personal profiles as well. This would be interesting for a number of people.
This article tells you everything you need to know:
To try it, select the PROMOTE option which is to the left of the POST button on the bottom of the posting area.
Please let me know how Promoted Posts work out for you.
Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with CEOs and Thought Leaders to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines.
Powered by Facebook Comments
Filed Under: Uncategorized
About the Author: Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with CEOs and Thought Leaders to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a small business owner with her book-smarts learned at the Harvard Business School and Georgia Tech, Gina helps business owners turn great ideas into profitable money-making machines. Gina is known as The Tribe Builder - helping passionate people build powerful tribes of raving fans for their business or non-profit.
Hi Gina, thanks for the heads up on this. I had done a Facebook ad recently that didn't go over too well. It wasn't a total wash, because I got a ton of new likes but that wasn't exactly what I was aiming for. I'll give promoted posts a try and see if I can get better results.