“Social Profiling” &”Digital Grooming” are New Fields Thanks to Online Influence Networks Like Klout
I was so pleased to find a terrific article that does a fabulous job explaining how online influence measurement networks like Klout and Kred are going to affect our lives whether we like it or not. As a marketing strategist, this data is extremely helpful to business leaders who want to reach the right people.
My CEO and thought leader clients are increasingly asking me to help them with “digital grooming” – raising their Klout scores, helping them look better online, growing their platforms (followers, fans, and connections), and more.
These are exciting – and scary – times. I am thrilled to have discovered this author (Andrew Golub @AvG), blog (SNID.eu), and this program, based in Italy, SNID – Social Network Influence Design program. I discovered all of this in Klout.
If you are interested in online influence, I think you will find this interesting as well.“Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand. Whether it’s on a job interview, before a meeting, a first date, and as you walk into a store, more disruptive technologies are on the horizon that will enable social data to be easily accessed and viewable in real world situations. Profiling, which has negative connotations in terms of race, law enforcement, and beyond, is commonly used by marketers (and humans sub-consciously) to sort people around us. Yet in our digital and social world…”
Read more here…
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Filed Under: Social Networking Strategies