Facebook Marketing: Page Timelines – What it Means for Your Facebook Marketing Strategy
By Gina Carr on Mar 02, 2012 with Comments 0
Facebook announced some big changes Wednesday — how will they affect your social marketing strategy? I think these are the biggest changes that will affect marketing your business with Facebook:
2. the reduction of visibility of custom tabs, and
3. the ability to push content out to the News Feed through paid advertisement.
I see this last change – the ability to buy News Feed placement – as a good thing. It has been very frustrating to get people to Pages due to Facebook’s Edgerank formula which has been making Page posts less likely to show up in the News Feeds. This will allow better control of that. Overall, I see these changes as good. What say you?
I’ll be writing more about this in the next few days. For a terrific explanation of the changes and how they will affect your business, check out this article from Clickable.
Facebook’s fMC and Pages Timeline Require Social Marketers and Agencies To Focus On Data
https://www.facebook.com/about/pages/
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Filed Under: Social Networking Strategies
About the Author: Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with CEOs and Thought Leaders to leverage social media marketing for more publicity, profits and success. Combining her street-smarts learned as a small business owner with her book-smarts learned at the Harvard Business School and Georgia Tech, Gina helps business owners turn great ideas into profitable money-making machines. Gina is known as The Tribe Builder - helping passionate people build powerful tribes of raving fans for their business or non-profit.
