For most service businesses today – restaurants, hotels, professional services – online reviews are more important than ever. In fact, I think that online reviews are the lifeblood of your business. Online reviews are important for product sales, also. However, this article will focus on service businesses, not products. If you have a lot of […]
A not-so-funny thing happened at granny’s house when we stepped outside to turn on the Christmas lights. And, that’s why we call them “Scooter wings.”
I’m often asked about my recommendations for cameras, microphones, and other tools for creating great content. My partner Terry Brock and I put together some of our favorites. Let me know how these work for you. If I haven’t covered something here, put a note in the comments or post on my Facebook wall at […]
Accepting Bitcoin can be a competitive advantage for authors, consultants, and online marketers. It is free and easy to do.
Honored to have been named to Brand Quarterly’s “50 over 50 Marketing Thought Leaders” List 2014. These are the questions they asked, along with my responses: BQ: What is the biggest change you see occurring in the marketing industry over the next 5 years? GC: “I think the biggest change will be how to get […]
This isn’t about me. It’s about YOU. It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, just launched her new book How the World Sees You on July 1. It immediately soared to Number 1 on the Wall Street Journal’s AND #2 […]
Great discussion about book writing, marketing, and publishing. Featuring marketing guru Gina Carr, Debbie Horovitch, Jane Garee, and Sandi Coryell.
The most important component of an article is the headline. If the headline isn’t compelling, no one will read the article (blog post). So, how do you get a strong headline that will compel people to read the post? Here are a couple of helpful, free tools you can use to create and evaluate your […]
The new Facebook Page layout is great for marketers. The design is streamlined and they have removed the People Talking About This function – finally!
There is big news on two fronts in the world of Klout. One is what many are calling “New Klout” aka #NewKlout. This is a whole new interface at Klout.com for Creating, Scheduling, and Measuring how you are doing in social media. The other is an announcement by several sources, though not confirmed by Klout […]
Join us for the first ever Klout-A-Thon! Featuring Mari Smith, Joel Comm, Kim Garst and many more social superstars!
Join us for the First Ever Klout-A-Thon! Featuring Social Media Experts Mari Smith, Joel Comm, Kim Garst, Viveka von Rosen and others! To get all the details, including the schedule and the recordings, please enter your name and email below. November 22, 12 – 3 pm ET What is working in social media? What is […]
Klout is a tool that allows individuals to understand how effective they are on the social networks. Klout expert Gina Carr explains why social scoring tools like Klout are actually good for democracy and not a threat.
Enjoy this guest post by my friend Jeff Herring: Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why […]
Wondering what size is best for Linkedin graphics? Oh…you didn’t know that you could use graphics on Linkedin? Well, you can! The primary place to use graphics in Linkedin is in the corporate pages. Here you go! Share it with friends and let me know how it works for you. And…let’s connect on Linkedin. My […]
Wondering what size is best for Google+ graphics? Here you go! Share it with friends and let me know how it works for you. And…let’s connect on Google+. My handle is www.gplus.to/ginacarr.
In order to get traffic to the blog where you can share your thoughts, build your community, and offer your products and services, you need to amplify your content through social networks, bookmarks, and other platforms.
If you are doing any kind of marketing today, you need great images to get your point across. Pictures are “short codes” to the brain – they register information at a different level than mere words. Plus, they look pretty. Here are some of my favorite ways to add images and graphics to my blog […]